For the really curious
If you've made it this far, you want to understand not just what we do, but why we do it, and how we think. This page is for you.
Events matter. Not just as commercial or logistical exercises, but as the moments where communities form, where people feel part of something larger than themselves. A well-run event leaves people changed — connected, inspired, proud of where they live.
For years, the people who run these events — the coordinators, the volunteers, the passionate community organisers — have been working largely in the dark. They knew their events mattered – they saw and experienced it. But when a funder, a council, or a sponsor asked "prove it," the tools available were either out of reach financially, or so generic they didn't reflect the event at all.
At the other end of the scale, large events with real budgets had access to professional, credible research. That gap — between events that could prove their value and events that couldn't — no longer exists.
High-quality, independent event measurement should be accessible to every event.
Historically, survey research was expensive because it was labour-intensive: custom questionnaire design, manual data collection, hand-built reports. Even a basic event survey with a simple report could cost thousands.
By combining proven, templated question frameworks with smart automation and AI — but keeping human expertise, we have created a pricing model that makes independent, customised, professional research accessible at almost any event budget.
Prices are calculated directly from your inputs and shown upfront. You know what you're getting before you commit.
For registered charities, further discounts apply.
Accessibility measurement is always included, at no extra charge.
A survey is a conversation between you and your audience. It carries your name, your reputation, and your relationship with the people who attended. A poorly designed survey damages that relationship.
That's why every survey we build is designed to look and sound like the event it's measuring. You write the introduction and sign-off. You choose the service standards you want your audience to rate you against. You decide what questions matter most.
Beneath that, our core question framework is standardised and validated — which means your data is comparable across events, over time, and eventually against others in our growing benchmarking database.
It will feel like yours. And it will be rigorously sound.
Our question library covers the metrics that matter most to event organisers and their stakeholders:
You choose what's relevant. We make sure it's asked well.
There's a concept in Māori culture called utu: a principle of reciprocity, of receiving and giving back.
Every event that uses our platform contributes anonymised data back into a shared pool. Over time, that pool becomes a benchmarking resource — allowing you to understand not just how your event performed, but how it performed relative to similar events.
Event data will never be identifiable or even guessable to those in the know. But the patterns that emerge across events — what drives satisfaction, what accessibility barriers are most common, what emotional responses different event types generate — will become available to all our clients.
The more events that participate, the richer and more useful this resource becomes.
You contribute data. You benefit from data. That's the deal.
Disability affects a significant proportion of any event's potential audience — both those who attend and those who cannot.
Every survey we build includes accessibility questions, at no additional cost. We measure the proportion of attendees and their companions who experienced disability-related access issues, and whether the absence of friends or family members was related to disability.
Our questions are based on the Washington Group Short Set — an internationally validated approach to disability measurement that frames disability in terms of participation, which is the right framing for events.
We're under no illusion that these measures are perfect. But they're a thoughtful, consistent starting point. Over time, we aim to build a freely available database of common accessibility issues, organised by event type and disability experience, to help event managers do better.
We have a mission, with a long horizon.
In the short term, we're focused on making the experience of evaluating your event as smooth as possible — for event managers who already have enough to do and think about, and for respondents whose time and goodwill we never take for granted.
In the medium term, we'll continue to use AI and automation to reduce the parts of this work that are mechanical — passing the cost savings on to clients and freeing our team to focus on the parts that require genuine human expertise: interpretation, insight, quality.
In the long term, we want to help build a world where event organisers at every scale have access to the evidence they need to prove their value, improve their events, and make the case for the resources they deserve.
The Event Measurement Company was designed by Fiona Cameron, a market research professional with a background that spans both commercial and public sector contexts.
Fiona spent decades in commercial market research, including a senior product development role at Nielsen working across global markets. That work was about building research products that were rigorous, scalable, and usable — not just methodologically sound, but practical enough to be deployed at scale.
After returning to New Zealand, she spent eight years as an in-house researcher at Rotorua Lakes Council, where a significant part of her work was evaluating events — everything from large-scale drawcard events, community events, tournaments, markets, the performing arts, children's library events. She knows what event organisers are working with: tight timelines, limited budgets, stakeholders who need credible evidence, and audiences whose goodwill is worth protecting.
Commercial research rigour and direct experience evaluating events is what shaped the methodology behind TEMCo. The question frameworks are validated. The process is designed around what event managers actually need. The pricing reflects the real range of events that need this kind of support.
TEMCo exists because that combination of experience pointed clearly at a gap. Most events need professional measurement. Most events can't access it. This is the fix.
If you've read this far, you're probably the kind of event organiser we built this for. We'd love to help you measure what you've created.
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